Audemars Piguet are a Swiss luxury watch manufacturer who have been trading successfully since 1875 when Jules-Louis Audemars and Edward-Auguste Piguet joined forces to design and produce the finest quality wristwatches. It is still in the hands of its founding families today.

The company now employs over 800 people around the world, has 12 shops and a number of distribution subsidiaries, and produces around 26,000 watches each year, including its prestige sports watch collection, the Royal Oak.

Audemars Piguet has been associated with some of the world’s top sportsmen since the 1980s when it supplied golfer Nick Faldo. The golfing link has remained strong through the likes of Vijay Singh, Lee Westwood and Darren Clarke, while other associations include Formula 1 drivers Rubens Barricello and Jarno Trulli. Sachin Tendulkar joined the small but select group of sports stars for whom a limited theme series of watches has been made.

Mumbai, 24 September, 2011: Kaspersky Lab, a leading developer of secure content and threat management solutions, announces the appointment of legendary cricketer Sachin Tendulkar as the company's Brand Ambassador.

The announcement of master blaster Sachin Tendulkar's teaming up with Kaspersky Lab as Brand Ambassador, was made at an internal Channel Partners Meeting in Mumbai at the ITC Grand Central Hotel. Present on the occasion were Mr. Harry Cheung, Managing Director of Kaspersky Lab - Asia-Pacific, and, of course, the cricketing legend himself, along with Mr. Altaf Halde, Managing Director, and Mr. Jagannath Patnaik, Director of Channel Sales, both of Kaspersky Lab - South Asia.

Commenting on the occasion, Mr. Cheung said: "Cricket is like religion in India. The youth of this nation looks up to Sachin Tendulkar as a huge inspiration. We are naturally excited to be associated with the cricketing maestro."

Canon is a specialist in imaging products and solutions for the digital home and office. The company espouses a corporate philosophy of kyosei, a Japanese word which means living and working for the common good, and this philosophy serves to reinforce Canon’s commitment to building a brand which its customers can trust. Sachin was appointed as Canon’s brand ambassador for India in 2006, to celebrate the company’s 10th anniversary in the country.

Aviva Life Insurance secured Sachin’s endorsement as of 2007 as the company sought to increase its share of the Indian market where it currently lies in seventh place. Vivek Khanna, Aviva’s marketing director, said at the time: “Sachin is a cricket brand that’s been around for 17 years and cuts across age groups and economic segments. He reflects commitment and performance, values that work for Aviva.”

One of Sachin’s newest relationships is with GM Pens, the exclusive licensee of Reynolds in India, for whom he became a brand ambassador in 2007. The company’s core business is in quality writing instruments and accessories including ball pens, fountain pens, gel pencils, mechanical pencils, marker pens and children’s colouring pens. With their products available in over 30 branches of WriteSite, its branded stationery stores, across India, GM Pens are at the top of the tree in the Indian market.

Toshiba Corporation has appointed the "Master Blaster" and "Living Legend", Sachin Tendulkar as its brand ambassador across its product categories of laptops, LCD TV and Home Appliances and for corporate branding in India. Tendulkar is a world-renowned Indian cricketer who has to his credit innumerable records and path-breaking achievements in the cricketing arena.

With Tendulkar as the new brand ambassador, Toshiba will be launching an extensive cross-product media campaign with the key message of "Quality, Technology, Design".

The Jaypee Group is one of the largest cement producers in India, having been formed in its first guise of Japyee Rewa Cement Plant (JRCL) back in 1958. Jaypee has wide-ranging interests in engineering and construction and power as well as the cement industry and has now expanded into hospitality (including four five-star hotels) and real estate too.

A company proud of its Indian heritage, Jaypee takes seriously its socio-economic obligations and to this end has set up Jaiprakash Sewa Sansthan, a not-for-profit trust which provides education, medical and other facilities for local development.

Jaypee declares its mission to be “to achieve excellence in every sector that we operate in” and to fulfil “our obligations towards building a better India.”

Produced by GlaxoSmithKline, Boost is India’s leading malt-based health food drink and has been endorsed by many of the country’s top cricketers, including Kapil Dev and Virender Sehwag as well as Sachin himself who first appeared in an advertisement for Boost when he was just 17. The chocolate-flavoured drink was first launched in the mid-1970s, but has been developed continually since then and continues to command a large share of the Indian market.

Sunfeast are the flagship brand of ITC Foods and, in conjunction with Sachin, have launched a new range of healthy products under the brand name Sachin’s Fit Kit. The range will include Sunfeast Sachin’s Vitamin and Protein Enriched Biscuits and Sunfeast Sachin’s Multigrain Biscuits, which Sachin has personally been involved in the development of.

ITC are one of India’s foremost private sector companies, with a presence in such diversified areas as hotels, paper and packaging, IT and a number of FMCG goods. Employing over 25,000 people across more than 60 locations, ITC believes it has a responsibility to generate economic value for India as a nation, which is why it is delighted to be associated with the country’s leading sportsman.

The Royal Bank of Scotland have a history dating back some 300 years and today are one of the biggest financial services companies in the world. In India, they concentrate primarily on the areas of business banking, wealth management and advisory services.

In addition, they have a long and distinguished record of involvement in sport at all levels, and were delighted to add Sachin to their fold of truly world-class talents.

Appreciating that Sachin has worldwide appeal, RBS have appointed him to be a global ambassador for their brand. Said David Webb, head of sponsorship at RBS: “Sachin represents everything we admire in sport – focus, determination and achievement.”

Samira Habitats are experts in real estate, specialising in a range of villas from budget to super luxury and special ‘signature villas’. Samira’s villas enjoy a wide range of themes and styles, from town houses to chalets and Arabian ranch homes, and many properties are of the gated community nature, which emphasises their grandeur while enhancing seclusion and security.

Samira Habitats were formed over 10 years ago and today they are the leading property developer in the Alibaug region with particular expertise in identifying and acquiring real estate which offers development potential.

Sachin and his wife, Anjali, first announced a strategic association with Samira Habitats at the start of 2008, and the relationship is ongoing.

Future Group is one of India's leading companies, consisting of a number of successful businesses in retail, consumer finance, leisure and entertainment and brand development, among others. The flagship enterprise of the group is Pantaloon Retail which operates in 71 towns and 65 rural locations across India. Headquartered in Mumbai, Pantaloon Retail employs almost 30,000 people and won International Retailer of the Year award in 2007, barely a decade after the Group was founded.

Led by founder and CEO Kishore Biyani, Future Group believes firmly in 'Indian-ness' and in building businesses based on Indian ideas and values. Its motto is 'Rewrite rules, retain values.'

A joint venture between Future Group and the Manipal Group signed up Sachin Tendulkar as a brand ambassador for the JV in February 2007. Sachin promotes a variety of products in the sports goods, fitness equipment and health supplement industries under the brand name S Drive and Sach.